Fashion Design And Performing Arts Get Sponsorship Boost From PZ Cussons


PZ Cussons, a major British manufacturer of personal healthcare products and consumer goods, said it is committed to hunting talents and developing them across the country.

Its Brand and Activation Manager, Busayo John, who gave the commitment during the grand finale of the fifth season of the youth-empowerment platform, Dare2Dream, sponsored by Imperial Leather and Canoe, at Terra Kulture, Victoria Island, Lagos, said the firm would continue to give back to the society.

She said: “This season, we decided to focus on the fashion design category, which happens to be one of the passion points for our brands; Imperial Leather and Canoe. “Through the Masters of Style platform, we hope to discover and encourage many more hidden talents. We are excited for the future of the respective winners and we are certainly expecting big things from them.”

The final was the culmination of a series of activities and events that saw the emergence of talents in the areas of modelling, performing arts, and fashion design from across the country. Contestants in the edition were pooled from University of Jos (UniJos), University of Port Harcourt (UniPort), University of Benin (UniBen), University of Lagos (UniLag), and University of Calabar (UniCal). Eighteen made it to the Bootcamp.

Emmanuella Alile, representing UniLag, emerged as the winner of the Performing Arts category, while Olamide Olawaiye of UniBen, emerged winner of the Modelling category. Each smiled home with N500,000 while the Masters of Style winner, Yahaya, also got – in addition to the cash prize – a paid internship with a top fashion designer as well as an opportunity to showcase his designs at a major fashion show in Nigeria.


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